![Dave Bruno, head of the innovation lab at Swiss bank UBS, poses with two tablet computers in his office in Zurich January 16, 2015. No longer is schmoozing over long lunches and Dave Bruno, head of the innovation lab at Swiss bank UBS, poses with two tablet computers in his office in Zurich January 16, 2015. No longer is schmoozing over long lunches and](https://c8.alamy.com/comp/2CK8A1F/dave-bruno-head-of-the-innovation-lab-at-swiss-bank-ubs-poses-with-two-tablet-computers-in-his-office-in-zurich-january-16-2015-no-longer-is-schmoozing-over-long-lunches-and-fine-wines-enough-swiss-private-bankers-are-turning-to-video-games-and-virtual-reality-to-attract-a-new-generation-of-sceptical-clients-and-see-off-digital-rivals-bruno-and-his-team-are-designing-video-games-including-a-prototype-puzzle-for-ipads-and-smartphones-and-looking-at-virtual-reality-simulations-to-help-people-visualise-what-are-often-complex-investment-portfolios-picture-taken-january-16-reutersarnd-2CK8A1F.jpg)
Dave Bruno, head of the innovation lab at Swiss bank UBS, poses with two tablet computers in his office in Zurich January 16, 2015. No longer is schmoozing over long lunches and
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![Employees have a discussion at the innovation lab of Swiss bank UBS in Zurich January 16, 2015. No longer is schmoozing over long lunches and fine wines enough; Swiss private bankers are Employees have a discussion at the innovation lab of Swiss bank UBS in Zurich January 16, 2015. No longer is schmoozing over long lunches and fine wines enough; Swiss private bankers are](https://c8.alamy.com/comp/2CM74DK/employees-have-a-discussion-at-the-innovation-lab-of-swiss-bank-ubs-in-zurich-january-16-2015-no-longer-is-schmoozing-over-long-lunches-and-fine-wines-enough-swiss-private-bankers-are-turning-to-video-games-and-virtual-reality-to-attract-a-new-generation-of-sceptical-clients-and-see-off-digital-rivals-the-team-at-the-innovation-lab-of-ubs-are-designing-video-games-including-a-prototype-puzzle-for-ipads-and-smartphones-and-looking-at-virtual-reality-simulations-to-help-people-visualise-what-are-often-complex-investment-portfolios-picture-taken-january-16-reutersarnd-wiegmann-2CM74DK.jpg)